TEMEL International Journal

I. Petrauskaite: Applying Archetypes - Strengthening the Brand - Full text      ; 

     In today's context, the growing business interest in investing in the effective creation of characters to tell brand stories to consumers may justify the benefits of applying archetypes. If consumers can recognize themselves in brand characters they can become loyal customers. For a business to be able to tell brand stories well, it first needs to discover the main character and understand his or her further role. In academic literature, brand archetypes have been analyzed through the benefits they provide in terms of connecting with the customer and in terms of reinforcing and building the brand image. However, there is no clear definition of the application...

V. Jovic: Financial Crises as a Basis for Observing the Economic Framework for Operating the Economy of Transition Countries Like the Republic of Serbia - Full text      ; 

     Although financial crises have common elements, they appear in many forms and affect the economies of many countries very strongly. Such influences have a strong influence, especially on transitional countries such as the Republic of Serbia. While fundamental factors such as macroeconomic imbalances, internal or external shocks are often observed, many questions remain about the exact causes of crises. Financial crises sometimes appear to be driven by "irrational" factors. These include...

S. Glumac - Lourenco: The Importance of Optimal Financial Reporting in Relation to the Work of the Top Management of Legal Entities that Manage a Sustainable Business - Full text      ; 

     The importance of a realistic presentation of business results is of great importance for making realistic management decisions, which are the basis of management decisions made in the company's work. A realistic presentation of the achieved business results in the work of numerous companies is achieved by using the fair presentation of financial reports by the company's financial department, that is, the accounting department and audits that monitor the company's work. The essence of business decision-making is related to the disclosure of fair financial reports, which are the basis for work and management decisions made...

V. Jovic: Credit Boom and Crash Viewed Through the Prism of the Financial Crisis in Transition Economies - Full text      ; 

     Rapid credit expansion is another common thread that runs through the narratives of events before the financial crisis, which is observed with particular attention in transition economies such as those of the Western Balkan countries on the way to the EU. Increasing leverage and greater risk-taking through rapid credit expansion, consistent with rising asset prices, often precede crises (although usually recognized only with hindsight). It is one of the important factors affecting the operations of numerous companies, which occurs in the approach to shortages...